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Offering the right product or service at the right time and place is essential for business growth, but that’s not the only step toward success. The customer experience throughout the buying journey is just as important.  Friction in the payment process can lead to frustration and erode trust, ultimately driving customers away. But there is an exciting upgrade in the market! The next wave of payment acceptance capabilities It's no surprise that SoftPOS, the latest innovation that is revolutionizing the POS industry, was last year's buzzword. With 2023 set to be its prime time, SoftPOS is quickly becoming the go-to choice for merchants of all sizes and industries. This software-based solution democratizes payment acceptance by allowing anyone to use a mobile device to accept contactless payments from EMV cards, digital wallets, and smartwatches. Whether it's a trusty smartphone or a sleek tablet, SoftPOS will turn it into a payment terminal. Exciting, right? Not only does SoftPOS eliminate the need for costly and bulky POS terminals, but it also reduces ongoing maintenance costs. Its simplicity and flexibility allow for easy payment processing anywhere, anytime. This makes SoftPOS the ideal solution for businesses looking to boost sales, cut expenses, and enhance customer experience. While it's currently only available on Android devices, iOS users will be able to get their hands on it later this year, further expanding reach and accessibility of SoftPOS. One-for-All solution SoftPOS is built to meet the needs of everyone – small, medium-sized, and large enterprises – whether your merchants need mobility and functionality for their daily business operations or an extra payment device for a weekend pop-up market.   Let's look at some of the industries and situations that can benefit from SoftPOS! Retailers At traditional checkout counters to speed up transactions and reduce lines During in-store events, such as pop-up shops and trade shows During curbside pickups or delivery orders During high-traffic sales, such as Black Friday or other seasonal events to handle the increased volume of customers As a backup solution in case of existing terminal failures, ensuring that the business can continue to process payments without interruption Service providers Home repair and maintenance professionals, such as electricians and plumbers can accept payments on the spot Cleaning professionals, who offer general housekeeping and other cleaning services Lawn care and landscape professionals Healthcare and personal care professionals, such as physical therapists, nurses, fitness trainers, massage therapists, and even hairdressers In-home teachers, and other service providers Hospitality & Food Hotels, resorts, and vacation rentals Tour and activity providers Museums and cultural attractions (for tickets, tours, etc) Bars and pubs Restaurants, cafes, and event catering companies Entertainment Home-based party and event entertainers Event venues, concerts, and festivals Theaters and cinemas Game venues and arcades Donations At fundraising events (walkathons, galas or auctions) At community events (festivals, parades or fairs) In religious institutions (churches, synagogues or mosques) At educational institutions (schools and universities)  And through different organizations, such as NGOs, health-related charities, cultural organizations, political organizations, or social service organizations Mobility Services Taxi, ride-sharing services, and rentals (car, scooters, e-bikes) Traffic police may accept penalty fees on the spot Ferries and water taxis Airlines, airports, flight attendants Public transportation The list goes endless and that's the magic of SoftPOS – anyone can use it! Closing note In collaboration with industry-certified technology providers, we offer three different SoftPOS solutions to meet your merchant's needs.  A simple Paynt Now app ready to download on Google Store. More complex and customizable option White Label. And Software Development Kit that allows integrating payment acceptance capabilities with your merchants existing systems and developing a custom app.  Gain a competitive advantage, attract more customers, and increase your revenue by expanding your product portfolio with a new and easy-to-access payment solution that can be enabled for merchants within minutes.Our team provides a full end-to-end process and support to help bring your merchants on board. Reach out to our SoftPOS Product Manager at soft-pos@paynt.com to learn more about our offering.

In the fast-paced world of payments, it’s important to onboard your merchants efficiently and effectively. Not only does it help you set up more customers, but it also ensures that they feel supported as they start using your services. Traditionally, onboarding has been a time-consuming and often tedious process. It typically involves a lot of manual tasks, long waits for approval, and other hurdles before even being able to access payment processing capabilities. Thanks to smart integrations with third-party services we have changed the game. Within just a few clicks, your customer accounts will be set up and running in less than 10 minutes. No more waiting or navigating a pile of documents – our system makes it easy to get started right away. Here are some of the major benefits of automating your onboarding process: #1 Improved Customer Experience Most information in the application form is pre-filled, meaning you can provide your merchants with quick and automated sign-ups that will improve their overall experience with you, and help them save time. #2 Greater Scalability Our automated onboarding process allows you to grow your business more quickly and effectively. It helps to reduce your overall costs and resources associated with manual processes, especially if you work with large numbers of new customers or high turnover rates. #3 Increased revenue Onboarding more merchants in a shorter period of time means earning your commissions faster and thus increasing revenue. It can help you stand out in a crowded market by differentiating your offering from your competitors. #4 Reduced Risk Auto-onboarding helps reduce the risk of errors, mistakes, or fraud, as it includes checks to verify merchant identity and business information to ensure that all required information and documents are collected and processed accurately without human error. #5 API Integrations Our automated onboarding is flexible and can either be used via our APIs or Paynt Portal. Our API solution is the perfect way for you to incorporate merchant application and technical boarding with your own applications, technology platforms, website, social media pages, and more – enabling you to control the look and feel to ensure consistency with your brand!

Imagine this - a customer comes to your website, adds products to their cart, chooses their preferred online payment solution, maybe even fills out their delivery and/or billing address…and then, for some reason, leaves your website without a purchase. That's called shopping cart abandonment – an eCommerce term that refers to customers going through the sales funnel but not making the payment in the end. This is something you will have to deal with as a merchant, even if you accept cards, offer advanced payment solutions, or have the most streamlined shopping experience.  Despite the fact that people have gotten used to online shopping – the number of digital buyers worldwide reached 2.14 billion in 2021 – online sellers still see an average of 70% cart abandonment rate.  Is it bad? Obviously.  Can you do something about it? Absolutely. Let's look at some common reasons why people ditch their carts and what can be done to prevent it. (Spoiler alert: you need to offer transparent and effortless online payment solutions). Hidden or higher-than-expected costs Unexpected or higher-than-expected extra costs revealed at the checkout are the single most common reason why people ditch their carts. 49% of shoppers would abandon their carts because of extra fees, according to a survey by Baymard Institute. The problem is – online store owners don't always make it obvious enough that there will be extra costs, such as shipping fees or taxes, added on top of the product price. Therefore understandably, if you're planning to buy something for €50 and only at the checkout realize there are additional fees, say €15, coming on top of that price, you're starting to have second thoughts. It won't matter if the business has implemented the perfect online payment solutions.  The solution? Increased transparency. As an eCommerce business owner, you can make sure people are warned of – and prepared to pay – these additional fees. In other words, make it obvious on your website that extra charges apply. Alternatively, you include all these extra fees in your product price, while offering your clients free shipping and all taxes paid. Compulsory account creation for checkout Another common reason people abandon their carts is when they're required to create an account to make a purchase.  Look – first-time buyers don't know whether they'll ever come back. They don't know whether they'll like your product and shopping experience. Right now, all they want is to make a fast and friction-free purchase in a store that takes payments online. Bear in mind that nowadays, as much as 65% of all eCommerce traffic comes from mobile devices while people are on the go. These buyers rarely have the time or suitable conditions to engage in such a time-consuming activity as account creation. As a result, they leave their carts and never come back. The solution? Remove the obstacles. That not only means forgetting mandatory account creation but also removing all the unnecessary fields in your address form at the checkout. Do you really need to know the client's last name or phone number? Is checkout really the place to require your clients to answer the question where they heard of your business from? Probably not. Make sure your checkout process is as short and straightforward as possible. Ask nothing more than what's necessary. Missing payment options It doesn't matter if you have the latest mobile pay card reader in-store or have the sleekest card payment solution online. The truth is: if your online store doesn't allow customers to pay with their preferred online payment solutions, chances are they won't make the payment at all. Nearly 10% of online shoppers would abandon their shopping carts if the retailer didn’t offer enough payment methods. There are different preferred payment methods in different regions across the globe. For example, while PayPal and VISA are widely used across Europe and the US, shoppers in China prefer Alipay, UnionPay, and WeChat Pay. Not that the Chinese don't use PayPal and VISA, it's just not their first choice, which can therefore lead to higher cart abandonment rates.  The solution? Offer a variety of alternative payment options. The easiest way to do it is to partner up with a payments provider that supports the largest number of payment methods and has integrated payment systems. This would allow you to provide your buyers with a variety of payment options without the need to connect them one by one to your store. Paynt is a physical and digital payment solution that would enable you to do just that. By providing an ever-growing range of online payment solutions, along with intelligent software, Paynt has helped its customers get ahead of the competition, while also cutting cart abandonment.  Want the same for your business? Start by contacting the Paynt team today!